Watts Up
Redesigning the onboarding flow to increase completion, reduce drop-offs, and make a better first impression.
Watts Up
Redesigning the onboarding flow to increase completion, reduce drop-offs, and make a better first impression.
Project Impact
Project Impact
Faster bill comprehension
Higher accessibility for diverse users
My Role
My Role
UX Designer
UX Designer
Users were dropping off before they even signed up.
Users were dropping off before they even signed up.
The onboarding experience was unclear, long-winded, and hard to navigate.
EHQ (Essential Health Questionnaire) was buried, lengthy, and often skipped—hurting both user engagement and business goals.
The onboarding experience was unclear, long-winded, and hard to navigate.
EHQ (Essential Health Questionnaire) was buried, lengthy, and often skipped—hurting both user engagement and business goals.
A frictionless onboarding flow that does more with less.
A frictionless onboarding flow that does more with less.
Combined account creation, EHQ, and device setup into one cohesive experience.
Made device connection optional to reduce friction.
Shortened and simplified the EHQ to reduce drop-offs.
Combined account creation, EHQ, and device setup into one cohesive experience.
Made device connection optional to reduce friction.
Shortened and simplified the EHQ to reduce drop-offs.
The goal was simple: Let users glide through onboarding while we gather what we need.
The goal was simple: Let users glide through onboarding while we gather what we need.
How the Magic Happened
How the Magic Happened
It started with frustrated users and messy FigJam boards. After scribbling wild ideas, pushing a few too far (sorry devs), and circling back more times than I’d like to admit—we hit a flow that just worked. It tested well, performed better, and yep—we shipped it.
It started with frustrated users and messy FigJam boards. After scribbling wild ideas, pushing a few too far (sorry devs), and circling back more times than I’d like to admit—we hit a flow that just worked. It tested well, performed better, and yep—we shipped it.
What I Learned
What I Learned
Simple isn’t easy—especially when you're trying to hide complexity behind a seamless flow.
Not everything needs to be asked up front. Smart sequencing > force-feeding information.
User feedback is gold, but how you ask matters just as much.
Collaboration is messy—but necessary. PMs, devs, users—everyone shaped the outcome.
And finally: There’s no “final” version. Good design is just version right now.
Simple isn’t easy—especially when you're trying to hide complexity behind a seamless flow.
Not everything needs to be asked up front. Smart sequencing > force-feeding information.
User feedback is gold, but how you ask matters just as much.
Collaboration is messy—but necessary. PMs, devs, users—everyone shaped the outcome.
And finally: There’s no “final” version. Good design is just version right now.
What you see here is just the tip of the (NDA-protected) iceberg.
Let’s grab a chai, I’ll tell you everything I can’t publish.
What you see here is just the tip of the (NDA-protected) iceberg.
Let’s grab a chai, I’ll tell you everything I can’t publish.
Say hello
gundejay@gmail.com
Pixelus Revelio!
System says: He’s hireable
May the force be with you
EXPERIENCE
BEHANCE
LINKDEIN
Created by Jay Gunde 2025
Say hello
gundejay@gmail.com
EXPERIENCE
BEHANCE
LINKDEIN
Created by Jay Gunde 2025
Say hello
gundejay@gmail.com
EXPERIENCE
BEHANCE
LINKDEIN
Created by Jay Gunde 2025
Say hello
gundejay@gmail.com
Pixelus Revelio!
System says: He’s hireable
May the force be with you
EXPERIENCE
BEHANCE
LINKDEIN
Created by Jay Gunde 2025