Watts Up

Redesigned the bill format to present information more clearly and intuitively

Watts Up

Redesigned the bill format to present information more clearly and intuitively

Project Impact

Project Impact

  • Faster bill comprehension

  • Higher accessibility for diverse users

My Role

My Role

  • UX research

  • Information Design

THE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEM
THE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEMTHE PROBLEM

A utility bill that didn’t serve its purpose

A utility bill that didn’t serve its purpose

Instead of clarity, the old BEST bill triggered confusion, calls to customer service, and frustration. Even something as simple as “How much do I pay?” wasn’t obvious.

THE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTION
THE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTIONTHE SOLUTION

Redesigning for humans, not just compliance

Redesigning for humans, not just compliance

With English + Marathi side by side, bold highlights for key info, and simplified structure, the new bill feels less like paperwork and more like communication.

THE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESS
THE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESSTHE PROCESS

We began by listening

We began by listening

Interviewing citizens across age, literacy, and language levels to understand their frustrations. From there, I audited legacy bills, mapped their structure, and translated insights into wireframes in Figma. Each iteration was tested with real users, refined for compliance, and reviewed with BEST stakeholders

What I Learned

What I Learned

  • Clarity beats creativity

  • Yes! government documents can be redesigned

  • Usability testing with actual citizens will always help never skip it

  • Ads help keep the bills printing cost low ;p

Now there is more to this case study. Lets grab some chai and discuss.

Now there is more to this case study. Lets grab some chai and discuss.

MORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORK
MORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORKMORE WORK

App Onboarding

How do we create an onboarding flow that users don’t want to rage-quit halfway through?

Dashboard Design

How can we help coaches manage growing cohorts without endless spreadsheets and WhatsApp chaos?

Say hello

gundejay@gmail.com

Pixelus Revelio!

System says: He’s hireable

May the force be with you

jay

Created by Jay Gunde 2025

Say hello

gundejay@gmail.com

jay

Created by Jay Gunde 2025

Say hello

gundejay@gmail.com

jay

Created by Jay Gunde 2025

Say hello

gundejay@gmail.com

Pixelus Revelio!

System says: He’s hireable

May the force be with you

jay

Created by Jay Gunde 2025