40% increase in EHQ completions
20% ↓ in Bounce rate
UX Designer
The onboarding experience was unclear, long-winded, and hard to navigate.
EHQ (Essential Health Questionnaire) was buried, lengthy, and often skipped—hurting both user engagement and business goals.
Combined account creation, EHQ, and device setup into one cohesive experience.
Made device connection optional to reduce friction.
Shortened and simplified the EHQ to reduce drop-offs.
The goal was simple: Let users glide through onboarding while we gather what we need.
It started with frustrated users and messy FigJam boards. After scribbling wild ideas, pushing a few too far (sorry devs), and circling back more times than I’d like to admit—we hit a flow that just worked. It tested well, performed better, and yep—we shipped it.
Simple isn’t easy—especially when you're trying to hide complexity behind a seamless flow.
Not everything needs to be asked up front. Smart sequencing > force-feeding information.
User feedback is gold, but how you ask matters just as much.
Collaboration is messy—but necessary. PMs, devs, users—everyone shaped the outcome.
And finally: There’s no “final” version. Good design is just version right now.