Increased visibility
Increased sales
UI Designer
Webflow Development
A question which many buyers asked. Luxury templates looked great but were impossible for beginners to edit—too many nested styles, hidden interactions, and complex CMS setups.
I designed the template with a beginner-first mindset — cleaning up nested styles, simplifying interactions, and streamlining the CMS. The goal: keep the luxury look, but make edits as simple as drag, drop, and swap.
I researched how beginners struggled with luxury templates, then rebuilt the CMS around real hotel needs. Using the Client-First approach, I simplified the structure, removed clutter, and added a quick-edit guide to make setup effortless.
A polished design isn’t enough — true value comes when people can confidently use it.
This project taught me that usability and beauty must go hand in hand.
Users like variety so give them a lot of options to chose from.